From time to time I’m asked, “if my exhibiting firm sends postcards to show attendees to promote our booth, what return on investment (ROI) should I expect?” Like many things, questions seem to come in streaks and this past week … Continued
The United States Postal Services (USPS) offers a wide variety of postage rates to meet a wide range of mail characteristics and delivery options. This blog article discusses the Presort Standard and Presort First Class postage rates used for the … Continued
4.25″ x 6″, 5.5″x 8.5″ and 5.5″ x 11″ are the most common postcard sizes we use. Through experience, we know these sizes are the most efficient use of standard bulk paper dimensions and minimize waste while still complying with … Continued