Responsible Mailing Practices

Responsible Mailing Practices
Summer 2019 Update

Enhance your brand and demonstrate your commitment to responsible business practices. Mailings to the official Outdoor Retailer attendee list includes the (FSC®) Forest Stewardship Council® logo printed on your postcards. Learn more at

We always strive to ‘do well’ with responsible business practices. We now commit to ‘do better’ and provide FSC® Chain of Custody certifications which allows you, our customers, to display the FSC® certification logo on your mail pieces and demonstrate your use of environmentally responsible mailing practices.

Further, we do our part to help ourselves, our customers, our communities and our environment by saving money, energy, and natural resources with a range of waste-reduction and eco-friendly production techniques. These activities include industry-best data services to target mailings that reduce costs and waste, use of recycled paper, vegetable-based inks for offset printing and sealed dry crystal pigments canisters for digital printing (ultra-low VOC emissions, no-toxic clean-up) that also upgrades the recyclability classification from ‘mixed paper’ to ‘paper stock’ (without UV coatings).

As individuals and a business, we have accepted obligations to act as responsible stewards of our planet and recognize it is important to effectively manage resources for many, many generations to come.

In providing marketing services for our customers, we actively employ practices that help reduce, reuse and recycle printing waste by offering communications targeted to relevant audiences, leverage optimizing data processing techniques and digital printing. We do our part to help ourselves, our customers, our communities and the environment by saving money, energy, and natural resources.

Paper Certifications
We have chosen paper vendors and paper mills based on FSC® & SFI® certifications. These certification programs were developed around specific principles and defined criteria for responsible forest management. The Forest Stewardship Council mission is to promote environmentally sound, socially beneficial and economically prosperous management of the world’s forests while the Sustainable Forestry Initiative principles include 1. Sustainable Forestry, 2. Forest Productivity and Health, 3. Protection of Water Resources, 4. Protection of Biological Diversity, 5. Aesthetics and Recreation and 6. Protection of Special Sites.

As of April 2015, the primary paper stock used to serve our customers are:

Paper brand
Forest Steward Council
Post-Consumer Waste %
Acid free
Renewable energy offset
Recycling classification
Mohawk Everyday
Smooth Uncoated
12.4 pt
Paper stock
Post print UV coating
High gloss
12 pt
Mixed paper

Digital Printing
Our primary printer is the Xerox iGen4 digital color production press. There’s inherent environmental value in using xerography-based digital printing instead of traditional offset printing. The Xerox iGen4 digital color production press is built to create high-quality prints that have the traditional “look and feel” of offset. Additional benefits to the iGen4 include:

– Components have been designed to support multiple lifetimes and minimize waste; up to 97 percent of the machine’s components are recyclable or remanufacturable.
– More than 80 percent, by weight, of the waste generated by the machine – including consumables such as dry ink (toner), packaging and parts – can be returned, reused or recycled.
– The dry inks are non-toxic and have a transfer efficiency rate approaching 100 percent, meaning less waste is generated
– Every part that is lifted, pushed or pulled has been engineered and evaluated to ensure it meets standards designed to keep machine operators and service technicians from ergonomic injuries. For example, engineers invented a new “snaky rail” system to ensure a heavy, loaded paper drawer can be opened with minimal force, and, there are no exposed mechanical or electrical parts.
– The design strictly controls emissions – such as ozone, dust and volatile organic compounds – to the same levels achieved by smaller Xerox office products and well below levels established by regulations, maintaining a safer work environment for press operators.

The Xerox iGen4 creates little waste, emits 80 percent less noise than a typical offset press, and neither generates nor uses hazardous materials. Offset printing processes, unlike digital printing, require several chemicals, including alcohols, chlorinated solvents, acids and flammable materials such as acetone that need to be safely managed and disposed. Offset’s prepress process requires spending significant time, chemicals and energy to make four plates – one each for cyan, magenta, yellow, black – to create the image, while digital prepress workflows assemble electronic bits and bytes to make an image. Offset printing standard practice is to generate overruns of 3-5% or more, particularly on small runs, while digital printing quantities are exact. Offset requires wet inks and varnishes that frequently need to be mopped up with cleaning towels and solvents, potentially creating a disposal problem and exposing employees to chemicals, but the dry ink cartridges used in the Xerox iGen4 digital color production press are recyclable, closed containers that pop into place.

Direct mail still works and should have a place in your marketing mix. There is no such thing as a ‘silver bullet’ for marketing campaigns where one media type works 100%, 100% of the time. Direct mail is one important component of a multimedia campaign designed to migrate customers and prospective customers across the “awareness to action to loyalty” path. Our team of marketing professionals provides you access to decades of marketing experience across multiple media channels for consumer, business and channel partner audiences.