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Direct Marketing

11 Mar 2015

What Size Postcard is Best?

by Marie | posted in: Booth traffic, Direct Mail, Direct Marketing, ROI, Tradeshow marketing | 0

The “best” postcard size, in strict ROI terms, requires testing campaigns to determine which provides you the highest return on your investment. In practice, testing is not always practical and/or “best” may be subjective, particularly if you have broad marketing … Continued

11 Mar 2015

List Rental and Third Party Mail House

by Marie | posted in: Booth traffic, Direct Mail, Direct Marketing, Tradeshow marketing | 0

Third Party Mail House (a.k.a. 3rd Party Mail House or Bonded Mail House)It seems almost every event or tradeshow organizer has a different set of rules for allowing exhibitors use of the show’s attendee mailing lists. Some organizers provide attendee … Continued

11 Mar 2015

7 Ways the Internet Makes Direct Mail Better

by Marie | posted in: Direct Mail, Direct Marketing | 0

In an era of emails, blogs, inbound marketing, user-generated content and social media, direct mail may have lost some luster in your marketing plans. It shouldn’t. Direct mail still works and should have a place in your marketing mix. As … Continued

11 Mar 2015

4 Tips that apply to All Direct Marketing

by Marie | posted in: Direct Mail, Direct Marketing | 0

Four R’s of Direct Marketing: Direct marketing works for companies large and small. It works for B2B and B2C. It works for email, direct mail, telemarketing, infomercials and more. According to the Direct Marketing Association, in 2009, each dollar of … Continued

11 Mar 2015

Six cost efficient tips to drive booth traffic, leads, sales and ROI

by Marie | posted in: Booth traffic, Direct Mail, Direct Marketing, ROI | 0

Since you are reading this post, you certainly know know that exhibiting at tradeshows takes significant time and resources. For many firms, it is the most important and most expensive line item in their market budgets. Regardless of budget size, … Continued

15 Feb 2015

Responsible Mailing Practices

by Marie | posted in: Corporate Responsibility, Direct Mail, Direct Marketing | 0

Responsible Mailing Practices Summer 2019 Update Enhance your brand and demonstrate your commitment to responsible business practices. Mailings to the official Outdoor Retailer attendee list includes the (FSC®) Forest Stewardship Council® logo printed on your postcards. Learn more at www.fsc.org.  We … Continued

24 Jan 2015

When is the best time to mail?

by Marie | posted in: Booth traffic, Direct Mail, Direct Marketing, ROI, Tradeshow marketing | 0

Timing is an important part of every direct marketing effort. However, it is also not prone to a sweeping generalization. Certainly it makes sense for your message to reach your audience at the right time to influence their actions – … Continued

24 Nov 2014

Direct Marketing: Test, Measure and Learn

by Marie | posted in: Direct Mail, Direct Marketing | 0

Every direct marketing campaign is an opportunity to test and learn – and then apply what you have learned to make the next campaign even better. For planning direct mail campaigns, I follow these steps. Step 1, ID. Identify goalsStep … Continued

22 Jun 2014

What’s New for Summer Market 2015?

by Marie | posted in: Direct Mail, Direct Marketing, Tradeshow marketing | 0

The Outdoor Retailer Summer Market 2015 show cycle includes multiple list rental program changes including: – More refined list segments for better targeting and lower price points – Matte finish is now OR’s standard (replacing a less earth friendly gloss … Continued

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