The “best” postcard size, in strict ROI terms, requires testing campaigns to determine which provides you the highest return on your investment. In practice, testing is not always practical and/or “best” may be subjective, particularly if you have broad marketing … Continued
Third Party Mail House (a.k.a. 3rd Party Mail House or Bonded Mail House)It seems almost every event or tradeshow organizer has a different set of rules for allowing exhibitors use of the show’s attendee mailing lists. Some organizers provide attendee … Continued
Since you are reading this post, you certainly know know that exhibiting at tradeshows takes significant time and resources. For many firms, it is the most important and most expensive line item in their market budgets. Regardless of budget size, … Continued
Timing is an important part of every direct marketing effort. However, it is also not prone to a sweeping generalization. Certainly it makes sense for your message to reach your audience at the right time to influence their actions – … Continued